About us

STRATEG was founded with a clear vision: to bring strategic thinking, collaboration, and clarity to an industry often limited by prescriptive solutions and siloed approaches. Drawing on international experience and Scandinavian principles of simplicity and purpose, our goal is to deliver personalised fire safety and risk engineering solutions.

We combine deep technical expertise with practical insight; ensuring our advice is clear, consistent, and grounded in real-world outcomes. To us, good design isn’t just about compliance; it’s about making smart, strategic choices that support our clients’ broader goals.

We’re known for our approachable style, honest thinking, and ability to solve the challenges others won’t touch. These are the reasons clients seek us out, and why they keep coming back.

Why STRATEG

We go beyond delivering advice, we are your strategist and partner in navigating complexity.

We take the time to understand the bigger picture, working closely with you to craft tailored, strategic solutions that align with your unique goals.

Our approach is grounded in clarity, collaboration, and simplicity. Whether it’s fire safety, risk engineering, or solving a challenging technical issue, we offer insight beyond compliance; helping you move forward with confidence.

Values that guide every project

Clarity

We turn technical complexity into clear, practical advice, so you always know where your project stands and what comes next.

Integrity

We give honest, independent advice and stand behind it. Trust is earned by how we act on every project, not by what we promise.

Curiosity

We keep asking better questions and looking for smarter solutions, so our advice stays current as codes, technology and your project evolve.

Small team, deep expertise

Director

Kjetil Pedersen

Principal engineer

Anggraini Nitiwalujo

Senior fire safety consultant

Sheran Khan

Fire safety consultant

Naomi Tsz Kwan Chau

Our clients